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YouTube Is Testing Longer Unskippable Ads — Here’s What That Means for Users

YouTube is testing longer unskippable ads — here’s what that means for users

YouTube is testing longer unskippable ads, and some users are already noticing extended ad durations before videos start. The experiment isn’t widespread yet, but it signals a potential shift in how YouTube handles ads on its free tier. Reports suggest users are seeing: YouTube regularly runs limited tests like this, so the experience varies by

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